The wellness concept is centered on the idea that the mind, body spirit, community and environment are inter-related and inter-dependant. Proactive self-control of health and homeostasis emerges as a leading tendency in current wellness approach. The focus of disease prevention is realized as a leading strategy in this area. The global wellness market currently dominated by USA, Canada, Japan and Europe comprises of health complementary products such as vitamins, dietary supplements and nutraceuticals.
Demand is fuelled by growing consumer awareness of diet disease links, aging populations, advance in nutrition, growing purchasing power and rising healthcare costs. Wellness industries have accelerated to become the next trillion dollar industry. The application of biotechnology and wellness technology is expected to create added value to food products, nutraceuticals, cosmeceuticals, healthcare sectors and industrial bioprocessing sectors.
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